I don't have any
personal views, but I can offer some generic recommendations for travel
websites' alt text.
Search engines and screen readers can better grasp an
image's information by using alt text, often known as "alternative
text," which is a brief explanation of the image on a website. Several
visuals, including pictures of locations, lodgings, activities, and modes of
transportation, can be found on travel websites.
It's crucial to concentrate on the substance and function of
the image when creating alt text for travel websites. These are some pointers
to remember:
Be specific: Explain the image in a way that gives the user
details and context. Instead of writing "Beach," for instance,
describe the beach's characteristics and surroundings by saying something like,
"A lovely tropical beach with palm trees and turquoise sea in
Hawaii."
Employ appropriate keywords: Include pertinent keywords that
are related to the image and the information on the page. This can increase the
website's SEO and make it easier for visitors to find the information they
need.
Be careful not to spam: Keep your alt text free of keyword
stuffing and extraneous language. This may deceive users and undermine the
website's SEO.
Make it brief: Alt text ought to be direct and succinct.
Strive for no more than 125 characters.
Emphasize accessibility: Accessibility should be taken into
consideration while writing alt text. It's crucial to offer accurate and
helpful alt text because visually impaired users rely on it to describe images.
Generally speaking, alt text should be created with the user
in mind, including useful details and context about the image while also
enhancing website accessibility and SEO.
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